image1 image2 image3


Dieter Deceuninck was still very young when he first got interested in fashion. He very quickly found his way into the branch, due to his knowledge, fascination and enthusiasm.
In June 2004, he founded his own agency: Eye On Fashion. His goal: introduce new and revolutionary fashion labels to the Belgian and Luxembourg market. Today, Eye On Fashion keeps growing with the same enthusiasm.

Our vision

We show more than clothes, we show brands.

We show more than clothes, we show brands.

Our network

More than 530 selling points in the multi-brand channel – women, men, kids, accessories and shoe stores all over Belux. Corner concepts with our key clients and opening monobrand stores with our partners on key locations in collaboration with our biggest brands. Selling over 500,000 pieces a year.

service & inspiration platform

Next to the daily follow up service we offer, we want to inspire our clients in our showrooms. Vm innovations, multimedia, story telling and creating a sales atmosphere are parts of our vision towards a changing retail world.

Eye On Fashion is a part of the Fashion Brewery
A Visionary Brand Agency with a 360° approach to the fashion & lifestyle market.
Creating opportunities for international brands in wholesale, retail, e commerce and marketing.


Hessenplein 2, B - 2000 Antwerpen

T +32 3 239 59 04